Board-ready in 30 days. Immediate visibility into the correct data to make decisions with.
Garage Co is a private equity platform that owns and operates garage-door maintenance businesses. Each new acquisition arrived with its own ad accounts, phone system, CRM, and ERP. Orchard joined all of it into one view.
The situation
10+ brands acquired. And a mandate to grow them.
The return on a platform like this comes from running the brands as one company, which means being able to see them as one.
Every acquisition added systems. Ad accounts on three platforms, call tracking, a call center on its own phone system, leads in a CRM, jobs and invoices in an ERP. Each held a piece of the funnel, none the whole thing.
That gap had a cost. A question as ordinary as “which branches booked the fewest jobs per paid-search dollar last month?” had no single place to answer it. The team could report what it spent, but not what the spend produced, so deciding where the next dollar went was flying blind.
“Working with Orchard has given us deep visibility into marketing performance, across the full funnel, and at every location across 20+ states. This allows us to make data driven investment decisions and aligns leadership and operators around a single, unified set of numbers.”
What changed
Now the whole team operates efficiently from one model of the business.
Process
Over one month, Orchard's team ingested and modeled all 23 sources around how Garage Co actually runs, brand by brand and branch by branch. Not a template dropped on the business, but a model built to it. The conventional way is a six-month project. It took 30 days.
Technology
Agents do the heavy lifting at every step, which is how work of this size moves at this speed. Every metric is defined once, so a question crossing four systems returns one answer and the team can serve itself.
- “Which call centers are over and under staffed?”
- “What is our new versus returning lead split?”
- “How are our different marketing agencies performing?”
- “Build me a competitive comparison across brands.”
- “Are our brands running the outbound calling campaigns they should be?”
- “Is this new lead referral partner performing as expected?”
Every source pulled in, every metric defined once, one place for all of it
“We had 10-plus brands, each on its own systems, and a board meeting 30 days out. The Orchard team came in, connected everything, and had us presenting from one set of numbers on day 30. They operated like an extension of our team from the first week, and they still do.”
The results
Clarity to invest more in growth. A team that answers its own questions. And a clear AI data strategy.
Return on a marketing dollar is now visible by brand, by branch, and by channel. On the strength of that, Garage Co has significantly increased its marketing investment and put it behind the brands, branches, and channels that pay it back. The team can say why the increase is justified and show the work behind it.
The questions above are not a wish list. They are what the marketing, operations, and finance teams now ask and answer themselves, without a data hire and without waiting on a pull. What that unlocks is bigger than any one report. Decisions get made on data, and the team runs the business with the confidence of knowing where it stands every week.
The business case writes itself three ways.
- Cheaper, simpler.
- One flat fee covers pipelines, warehouse, dashboards, and all the implementation support behind them. Several vendor contracts become one, with no long-term, costly integration partnerships to manage.
- Instant business intelligence.
- Leveraging the on-demand intelligence of AI is now quick and cost effective. You can uplevel your entire workforce's ability to efficiently operate their business.
- A clear, cost-effective AI data strategy.
- One platform answers the AI question: governed data under every answer, at a flat and predictable cost.